This site was designed for educational purposes only; I do not own the rights to Instagram screenshots used in the project.
OVERVIEW
Kicking off in 2018, Lindsey Bergmann went from hobbyist vegan baker making birthday cakes for her kids to in demand small business owner overnight through the power of social media. Now a full-time home bakery in Mobile, AL, Lindsey Bakes | Vegan Treats is committed to delivering the Bay Area with delicious vegan and allergy-friendly treats, cakes, and pastries. Using only the best ingredients and unique flavor pairings, lone baker, Lindsey, beautifully crafts each treat with passion and precision for both custom orders and in-store pickup at Nova Market and Nova Espresso in Mobile.
THE CHALLENGE
With business quickly growing and multiple social media platform inboxes full of custom order and pricing requests, Lindsey needed a hub to better manage her bakery orders and her time. Instagram and Facebook were great when it came to promoting her work, but messy when it came to communication. Creating a website that fulfilled custom orders and answered FAQs would give Lindsey more time and energy to focus on baking without the need to constantly check her DMs.
Process & SOLUTION
After further discussing the business's needs with Lindsey, we established a placeholder brand identity (which we later evolved) that was "modern and stylish" with "light pinks and neutrals". With most customers linking from social media, we focused on a mobile-first approach to the website.
The initial goal for images on the site was to embed the bakery's Instagram feed. As the bakery doesn't offer a set menu, we instead opted for an image gallery, allowing customers to view previous custom orders by category and find inspiration for their own orders.
Having known Lindsey for 10+ years, developing a personable bio and writing copy in her voice was entrusted to me while she focused on fulfilling orders. Together, we broke down the nonexistent menu to create a comprehensive order form with itemized pricing and customization options.
Now, customers can receive pricing upfront, fulfill, and submit their orders on the bakery's website, granting Lindsey the capacity to focus on her work.
The initial goal for images on the site was to embed the bakery's Instagram feed. As the bakery doesn't offer a set menu, we instead opted for an image gallery, allowing customers to view previous custom orders by category and find inspiration for their own orders.
Having known Lindsey for 10+ years, developing a personable bio and writing copy in her voice was entrusted to me while she focused on fulfilling orders. Together, we broke down the nonexistent menu to create a comprehensive order form with itemized pricing and customization options.
Now, customers can receive pricing upfront, fulfill, and submit their orders on the bakery's website, granting Lindsey the capacity to focus on her work.
Brand identity & website color palette.
Logo wordmark heading & subheading typefaces. Website global typeface.
Screenshots of final mobile website.
